Sohadong-gobang uses only steamed and stir-fried brown rice, unlike other brown rice which is commonly sold. The first taste of common brown rice can be more savory because the raw rice is more stir-fried, but the aftertaste is uncomfortable. Once steamed and stir-fried brown rice is more savory as you chew, and the aftertaste is clean and digestible.

Sohadong-gobang never uses synthetic flavoring agents, synthetic additives, especially synthetic sweeteners such as aspartame, and also avoids synthetic preservatives such as potassium sorbinate. Especially in the use of additives, the grain syrup made of 100% rice and cream made of 100% milk in order to exclude synthetic additives as much as possible. 

The traditional spirit is kept, but the traditional ingredients-corn syrup and cooking oil are not used. Sohadong-gobang has developed a really delicious rice bar with rice syrup, organic sugar and butter so that not only Koreans but also foreigners fall in love with. Also, unlike normal rice bar, it does not have a simple process of mixing, hardening and cutting. Mix ingredients, set them in a mold, wind-dried, and bake them in an oven, so make them hygienic and crispier.